Beyond the Game:
Development, Strategy, Culture & Success

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Helping community sports clubs grow stronger and more sustainble both on and off the field.

Meet the Team

Director

Alex Mackenzie

With over 20 years in sports experience, including AFL and AFLW coaching at both state and local levels. Alex is recognised for driving growth, building capability, and championing the development of high-performing teams, with a strong commitment to advancing opportunities in women’s sport. He currently serves as the Senior Assistant Coach with Box Hill Hawks in the VFLW.

Director

Michael Ericson

With over 15 years of experience in education and high-performance sport, he is passionate about driving meaningful health, wellbeing, and physical education outcomes. Michael specialises in developing engaging programs and fostering high-performance environments for students, staff, and athletes. He currently serves as Head Coach for Box Hill VFLW and Development Coach for the Hawthorn AFLW program, blending his expertise to inspire growth and success in people and organizations.

What do we do?

We are a sports consultancy firm that excels in coaching, club support, and tailored training programs.

Our expertise results from active involvement in sports at both elite and community levels.

Player Development

We work with indiviual players or groups of players taking them through personalised skill sessions. See HERE for more details.

Leadership & Club Support

We connect your leadership group with expert contacts and guidance beyond the club, ensuring they have the right support to lead with confidence.

Team Performance Programs

Our tailored programs are designed to lift performance, strengthen culture, and help teams achieve their full potential.

Club Development Consulting

We work alongside your club to provide strategies and advice that drive growth, sustainability, and long-term success.

Our approach

We diagnose challenges, uncover opportunities and create tailored action plans for lasting success

Discovery

We'll undertake with you an assessment of your current situation to understand the problems to solve and opportunities.

Design

We focus on a customer proposal, strategy and approach to deliver the desired outcomes

Delivery

We help you implement and embed the actions with your club with measurable results

Club diagnostic

from game plans, coaching, recruiting, sponorship, operations and more

Funding and Support

Indentify suitable streams & sponsorship opportunities and writing compelling proposals

Club development proposals

Vision, & objectives, analysis , action plans and key recommendations

Governance and Operations Support

From club structures, volunteer managament, polciies and templates or assisting with developing training workshops for committee and staff

Marketing and membership growth

Brand and communication strategies, recruitment and retention campaigns, social media and digital visibility

Feedback Loop & Action Planning

Provide a feedback proposal and approach across stakeholders to assist in developing a focused action plan

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You want to know more?

Above has provided a very basic overview of what we can do with you and your club. We tailor packages to meet our clients needs and we are always happy to discuss further what you may be looking for so please reach out.

Leadership & Club Support

Leadership: Assistance, refinement or development of programs tailored to the players or club staff.
Coach the Coach: Work with your coaches in areas they want to further develop.

Team Performance Programs

KPI's: Development and working out what looks l ike a successful team. for your club.
Staffing and performance: How can you best utilise your staff and tailor individual performance plans.
Training & Game Analysis: Support with training plans and comprehensive observations.

Club Development Consulting

Game Plan Design: Refinement and development of game plans.
Recruitment Assistance: Guidance on process, resources, and talent identification.
List Management: Assistance with team reviews and list management processes.
Professional Networking: Facilitating "Coaching Connects" with coaches from various sports.
Content & Development: Creation of monthly topics and podcasts with global coaches.

Player Sessions

1 on 1 Session

This session is completed as an individual.

Mini Group Session

This can be for groups up to 4 participants, where you can challenege one another.

Group Session

You have more than 5 participants, or you might be looking for something really big.

We tailor indivual or group sessions, depenedent on what it is you want to achieve. We can service lots of different locations across Melbourne and are happy to arrange a location for our session or come to one you can provide.